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There is something extremely intoxicating about stories of extreme focus on excellence, both inside the business world and out. After immersing myself in reports, filings, and the lore surrounding Costco as a whole, it became very clear how the company is one of those very instances. A relentless focus on incremental improvements has cemented the company as one of the most prominent corporate success stories of our generation, a phenomenon that should transcend time as the enterprise’s value proposition remains as strong as ever today. But how exactly did we get here, and what exactly makes Costco so special?